PERFORMANCE MARKETING

Track down every wasted euro.

We audit Meta and Google Ads accounts for European DTC brands doing EUR 1-5M. Median finding: 27% of budget leaking through broken tracking, audience overlap, and ignored frequency alerts.

EUR 2.4M Ad spend audited

127 DTC brands analysed

340 Findings delivered

14 EU markets

[02] WHAT WE AUDIT

The six leaks we hunt for in every account.

These are the failure modes we document in every forensic audit. Each one is verified against the platform API, not screenshots.

LEAK 01

Campaign structure

CBO sprawl, duplicate ad sets, creative stacked three-deep inside a single placement. We map the whole account to one page.

LEAK 02

Audience overlap

We quantify bid cannibalisation between lookalikes, retargeting pools, and broad. Typical overlap in untouched accounts: 34%.

LEAK 03

Conversion tracking

Pixel, CAPI, and GA4 reconciled against Shopify. We flag every event that fires twice, fires late, or never fires at all.

LEAK 04

Creative fatigue

Frequency curves against CTR decay per placement. We identify the exact week an ad stopped paying for itself and was not retired.

LEAK 05

Search term waste

Broad-match terms with zero conversions, negative keyword gaps, branded spend you were already going to get organically.

LEAK 06

Attribution drift

Last-click vs. data-driven vs. Shopify truth. We reconcile the three and tell you which channel actually paid for the revenue.

[03] THE AUDIT

See what we find in 60 seconds.

A real audit contains roughly 40 findings. Here are six, pulled from a DTC skincare brand auditing EUR 84,000 in monthly Meta spend.

AUDIT-2026-0418 2026-04-18 19:41 UTC nordicthreads.com #8e79

CRITICAL Pixel and CAPI both dispatched a Purchase event on order completion. Reported conversions inflated by 94% for 11 months.

CRITICAL EUR 2,847 per month spent bidding on the brand name via broad match, competing with organic. 73% of those clicks would have landed for free.

HIGH Two active ad sets bidding on the same users. Meta deduplicates impressions, not auctions. You paid both bids.

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[05] WHAT CLIENTS SAY

Audits that pay for themselves.

Named people. Verifiable results. No anonymous CMOs.

Bloodhound documented EUR 196,000 the previous agency had burned. I moved my retainer the same week and recovered it inside a quarter.

Jon Halvorsen Founder, Scandinavian home goods brand

EUR 196,000 recovered in 90 days

The audit flagged a duplicate Purchase event that had been inflating our Meta ROAS for eleven months. I thought we were at 4.1x. We were at 2.2x.

Elena Marchetti Head of Growth, DTC supplements, Milan

1.9x phantom ROAS corrected

We had four agencies pitch us. Only Bloodhound sent a 62-page audit before asking for a call. That is the entire decision, right there.

Thomas Lange CMO, Outdoor apparel, Munich

62 pages of findings, no call required

See what your ads are hiding.

Free audit. No call. Results in 48 hours.

Questions? [email protected]