Cover
Domain, reporting month, serial number in the format DR-YYYYMM-NNNN, generated-on timestamp, auditor signature block. Receipt chrome at the top with a perforation motif.
DR-202604-0001 · MONTHLY FORENSIC AUDIT · PDF · EUR 99
A forensic audit of your ad account, the first of every month.
A 12 to 16 page PDF audit of your paid media, first business day of every month. Signed, serial-numbered, emailed. EUR 99 per month. Cancel anytime.
- 12 to 16 pages
- 06:00 UTC · first business day
- 90 seconds to subscribe
SAMPLE ISSUE
What lands in your inbox.
A full issue of the Delta Report runs 12 to 16 pages, typeset for reading. Cover, executive delta, findings, watch list, trendlines, methodology, next steps. Monochrome with a single signal colour for damage callouts. No emoji, no exclamations, no vanity charts.
Every subscriber gets a real PDF, numbered, signed, rendered to their account. 12 to 16 pages. No login. No portal. No dashboard.
CONTENTS
Eight sections. Same order every month.
Predictable architecture. You learn to read an issue in ninety seconds by Issue 003.
Executive delta
One page. Three numbers: audit score this month versus last, new findings count, resolved findings count. One paragraph of plain English verdict.
What changed this month
Two to three pages. Ordered by severity. Each item: what we observed, what it means, what it costs, who is responsible.
New findings
Three to five pages. Five to ten findings. Each with method used to detect, evidence, estimated damage in EUR, remediation step, time to fix. All findings reference the internal catalogue.
Watch list
One page. Issues flagged but not yet critical. Things that are trending wrong. Pre-fire warnings the report catches before they become damage.
Trendlines
One page. Three small-multiples charts: audit score over time, open finding count, estimated monthly waste. Twelve-month window, minimal ink.
Methodology notes
Half page. Which data sources ran this month (DataForSEO, Google Ads Transparency, Meta Ad Library, Shopify intel, Web Vitals, tech detection). What did not run and why. This is the trust signal.
Next steps
Half page. Two options: fix it yourself with a link to the remediation playbook, or escalate to retainer with a calendar link. First month of retainer credits accumulated subscription fees.
CADENCE
Three issues. The delta makes the product.
Three issues of a real sample account. Each one references the last.
Month 01
Baseline. The first issue documents the current state of Nordic Threads. Audit score 47/100. Eight open findings: duplicate Meta Purchase event, missing Google Ads conversion tracking, DMARC set to none, four creative fatigue warnings, one broken sitemap entry. Estimated annual waste: EUR 167,842. Plain verdict: the account is leaking at three distinct points and no one has checked in eleven months.
Delta from prior issue
Baseline. No prior issue to compare against.
Month 02
First regression caught. Audit score 52/100, up 5 points. Nordic Threads fixed DMARC enforcement in week two. Duplicate Purchase event remains. One new finding: a Meta campaign launched on 12 April is bidding on a lookalike audience with 67% overlap against retargeting. Estimated annual waste: EUR 142,100, down EUR 25,742 since Issue 001.
Delta from prior issue
Since Issue No. 001: DMARC resolved (saved EUR 6,400). One new audience overlap finding (cost: EUR 1,870 per month). Duplicate Purchase event still open, still costing EUR 38,400 in phantom ROAS.
Month 03
120 months
the single Issue 003 catch pays for that many months of subscription.
New regression caught on 14 April. A Shopify app update replaced the checkout script and introduced a second tracking failure: Purchase event now fires before payment confirmation. Phantom conversions inflated by 31% for 17 days before the Delta Report caught it. Without the monthly audit this would have compounded another 30 days. Audit score 48/100, down 4 points. Estimated waste clawed back by catching it this cycle: EUR 11,900.
Delta from prior issue
This single catch pays for 120 months of the subscription. New critical finding: checkout script regression on 14 April, caught 17 days in. Audience overlap finding from Issue No. 002 resolved, saving EUR 1,870 per month.
METHODOLOGY
How the report is made.
The Delta Report is not a newsletter. It is a forensic document produced by an audit pipeline that has been running against real DTC brands since Q1 2026. The method is legible on every issue.
The Delta Report is produced by an 18-module audit pipeline. Every finding references one of 120-plus catalogued patterns. Every number has a source. Every source is named on the methodology page of your PDF.
- Six data sources run on the first business day of every month at 05:00 UTC: DataForSEO for domain metrics, Google Ads Transparency Center for active creatives, Meta Ad Library for public ad intel, Shopify product intel where available, Web Vitals for performance, and tech detection for stack changes.
- Each finding is pulled from an internal catalogue of 120-plus documented failure modes. Findings are deterministic, not generated. Only the executive verdict paragraph and the per-finding "what it means" sentence are written fresh each month, and both pass a style and fact guard before render.
- Confidence tiers on every number. Tier A: reconciled against platform API. Tier B: inferred from public signal. Tier C: estimated. Tier is printed next to every figure. No number ships without its tier.
- Delivery cron is monitored by a third-party healthcheck. If the report does not ship by 06:00 UTC on the first business day, the subscriber gets a written status note within the hour and a credit against the next month.
- For the first 50 subscribers, every report is spot-checked by Mitch before send. Beyond 50, first-three-reports and flagged-anomaly reports are reviewed. Beyond 500, a random 5% QA sample is reviewed monthly. The review policy is published on this page, not buried.
- No ad copy suggestions, no creative reviews, no competitor-watching slop. The report names damage in EUR or it does not make the cut.
- British English throughout. Prices in EUR. Invoicing from Australia. GDPR as a first-class concern for EU subscribers.
PRICING
One tier. One document. One price.
The Delta Report is a document, not software. Tiering a document creates confusion and invites negotiation. The retainer is the upgrade. There is no middle-middle.
EUR 99 /month
Billed monthly. Cancel anytime. One-click cancel from any email footer.
- Baseline issue (Issue No. 000) delivered within 30 minutes of signup
- One signed PDF every first business day, 06:00 UTC send window
- All eight fixed sections: cover, executive delta, what changed, new findings, watch list, trendlines, methodology, next steps
- Twelve-month trendline window, updated each issue
- Access to the remediation playbook linked from every finding
- Quarterly summary appendix at Issues 003, 006, 009, 012
- Archived back issues permanently available at a signed URL
- Email support at [email protected] for delivery or account questions
Not included
- No dashboard. No portal. No login. The PDF is the product.
- No ad copy reviews, no creative suggestions, no competitor teardowns
- No live strategy calls. The upgrade path for strategy is the retainer.
- No platform access management. We audit public signals, not your ad accounts.
Subscribe for EUR 99 / month
Read a sample issue
No trial. No setup. Domain is the only field we need.
FAQ
Ten questions. Honest answers.
The six hesitations a serious buyer has at 11pm, plus four more.
01 What happens if nothing changed from last month?
That is the most valuable report you will get. The executive delta states it in one line: no new findings, no regressions, no new damage. The watch list still runs. The trendlines still update. You pay EUR 99 for the evidence that your account held steady, signed and dated. In eleven months of running this method across real DTC accounts, we have not yet seen an account with zero deltas. Calm months are the cheapest form of insurance you will buy.
02 How does this differ from the free audit?
The free audit is a one-off. You get a single 40 to 80 page PDF, you read it, you act on it or you do not, and the relationship ends. The Delta Report is the monthly discipline. Issue 001 is roughly equivalent to the free audit in scope. Issues 002 onward exist because ad accounts break on a 30 day cycle, not a one-off cycle. The product is the recurrence, not the first document.
03 Who conducts the audit, AI or humans?
Both, and the split is documented on every report. The audit pipeline is 12,000-plus lines of code that pulls data from six sources and matches findings against a deterministic catalogue. That is the automated layer. The executive verdict paragraph and the per-finding interpretation sentence are written by the pipeline and pass through a style and fact guard. For subscribers 1 to 50, Mitch spot-checks every report before it ships. Beyond 50, review is tiered by anomaly flag. Nothing is hidden.
04 What if I cancel mid-month?
One click from any email footer. You get your final report, then billing stops. No retention call, no survey, no dark pattern. If you subscribed on the 15th and cancel on the 20th, your next report is the final one and nothing else is charged. If you return later, your archive is intact and the delta thread resumes from where you left it.
05 Can the Delta Report become a retainer?
Yes, and the mechanics are simple. Every report carries a single CTA in the next steps section: book 30 minutes with Mitch. Subscribers who book and convert get their accumulated subscription fees credited against month one of the retainer, capped at EUR 500. The retainer is a different product. The Delta Report documents the bleed. The retainer stops it.
06 How long is each PDF?
12 to 16 pages. A4, typeset for reading, not scrolling. Geist Mono for data columns and a refined serif for prose. Monochrome with a single signal colour for damage callouts. Black edge rule, numbered pages, signed footer. The page count is deliberate: long enough to be a document, short enough to be read.
07 What data do you have access to?
Only public signals, unless you explicitly share more. By default the pipeline runs on your domain, your SERP footprint, Meta Ad Library for your public creatives, Google Ads Transparency Center for your active campaigns, Shopify product intel where your store is public, tech detection, and web vitals. We do not request platform access. If you want deeper findings that require read-only access, that is a retainer conversation, not a Delta Report feature.
08 Why is it only EUR 99 when the retainer is EUR 4,800?
Because the two products do different things. The Delta Report is documentation. It names what changed and what it costs. It does not fix anything. The retainer is action: one operator running your account, writing decisions, testing creative, reconciling spend against Shopify every week. If your numbers are serious, EUR 99 of documentation is not the product you need. If your numbers are steady and you mostly want a monthly adult in the room, EUR 4,800 is overkill. The Delta Report exists for the gap between free and serious.
09 What if the report is wrong about a finding?
Every finding carries a confidence tier printed next to it. Tier A is reconciled against platform APIs (tracking, DMARC, active creatives, tech stack). Tier B is inferred from public signal. Tier C is interpretation, stated as such, not as fact. If a finding is factually wrong, reply to the email and we correct it in the next issue with a written retraction.
10 Do I need to be a Shopify brand?
No. Shopify reconciliation produces the richest findings, but the pipeline also runs against WooCommerce, Centra, and headless setups. If your stack is not supported, the baseline report will tell you so on page one and you can cancel for a full refund that month.
DR-202604-0247 DELTA REPORT · SUBSCRIPTION #50c6
Subscribe. First report within 30 minutes.
EUR 99 per month, baseline issue delivered immediately. Issue No. 001 lands on the first business day of next month, cancel anytime.
- FREE The free audit A one-off forensic PDF in 48 hours. No card, no commitment.
- EUR 99 / MONTH The Delta Report Monthly audit, the first of every month. Cancel anytime. You are here.
- FROM EUR 4,800 / MONTH The retainer One operator running the account. Delta Report fees credit up to EUR 500.
Bloodhound is an Australian forensic marketing practice. The Delta Report is billed in EUR through Stripe. Legal under Australian Privacy Act and GDPR for EU subscribers.