PAID ADS MANAGEMENT
Paid ads, managed by the person who audited them.
We run Meta and Google Ads for European DTC brands spending EUR 1M to 5M per year. One operator, written decisions, cancel any month.
Why most retainers stall.
They launch, optimise for two weeks, then move on to the next onboarding. Your account becomes a maintenance job billed at full price.
Reports full of impressions, CPM, and CTR. Numbers that look good in a deck but do not reconcile against a single order in Shopify.
Budget moves, audience changes, creative pauses happen inside the platform. No paper trail. When the account underperforms, nobody can say why.
The longer the account runs unchecked, the more budget bleeds. We typically find 20-40% of spend recoverable on accounts that have been managed "professionally" for more than six months.
EUR 196,000
in recoverable wasted spend identified for one Scandinavian DTC brand. The previous agency had managed the account for 11 months without installing Google Ads conversion tracking.
Read the forensic reportWhat we do differently.
Weekly written loom
Every Friday you get a 15-minute Loom walking through the week: what moved, what paused, what we are testing next.
Creative testing protocol
Not a creative factory. A documented framework: hypothesis, ad variant, statistical threshold, decision criteria. Nothing ships without a hypothesis.
Shopify reconciliation
Every weekly report compares Meta and Google reported revenue against Shopify orders. The delta is on page one.
Quarterly forensic re-audit
Every three months, we re-run the full audit on our own work. If we let waste creep in, we refund the quarter.
Direct Slack access
You have the operator in Slack, not a CS team. Response inside four business hours, no ticket system.
Cancel any month
No lock-in, no notice period. If the work is not earning its fee, the engagement ends. No exit interview.
One retainer, one rebuild fee.
Transparent. Documented. Cancellable.
From EUR 4,800 per month
Meta and Google Ads management, weekly Loom, monthly re-audit, quarterly business review. Cancel any month.
What's included
- Meta Ads and Google Ads, fully managed
- Weekly loom, monthly forensic re-audit
- Direct Slack with the operator
- Quarterly business review against Shopify truth
- No lock-in, cancel any month
From EUR 6,500 fixed fee
Four-week sprint to install server-side tracking and rebuild attribution before the retainer starts.
What's included
- GTM server container on your infrastructure
- Meta CAPI, Google Enhanced Conversions, TikTok Events API
- GA4 rebuilt against current spec
- Documented handover, no ongoing dependency
Not ready for a retainer? The Delta Report delivers a signed monthly PDF audit for EUR 99 per month. Documentation without the ongoing work.
Start with the audit.
No retainer conversation until you have read the findings.