ANALYTICS AND TRACKING
Stop guessing. Start measuring.
52% of GA4 installations are misconfigured. Your attribution model is probably wrong. We rebuild both so you can finally trust the numbers.
Four failure modes, compounding daily.
Every GA4 audit we run surfaces at least three of these. Most surface all four.
GA4 is collecting data, but events fire twice, ecommerce tracking is half-configured, and conversions double-count.
Last-click attribution gives every euro of credit to the final touchpoint. You cannot see which channel actually earned the sale.
iOS privacy changes and ad blockers eat 30 to 40% of client-side conversion data. Your platform reports no longer match Shopify.
You make budget decisions against data that is lying. Every day the misallocation compounds.
52% of GA4 setups are misconfigured. Yours might be one. We check for free.
What we fix.
Setup first, then ongoing measurement, reconciliation, and review.
Setup
GA4 audit and rebuild
Proper events, conversions, ecommerce tracking. We fix the 47 things the original developer got wrong when the tag was copy-pasted.
Server-side tracking
GTM server container on your infrastructure. First-party data that survives iOS, ad blockers, and cookie expiry.
Multi-touch attribution
Understand the real customer journey, not last-click. See which channels earn the revenue and which just take credit.
Ongoing
Ad platform reconciliation
Weekly reconciliation of Meta, Google, and TikTok reported revenue against Shopify orders. Deltas over 5% get investigated.
Revenue dashboards
One Looker Studio or Metabase dashboard. Every number traceable to its source event, no "black box" metrics.
Monthly strategy review
60-minute written review of the month against Shopify, plus a 20-minute Loom covering what to stop, continue, and test.
One fixed-fee rebuild.
One engagement, four weeks, documented handover.
Tracking rebuild
From EUR 6,500 fixed fee
Four-week sprint to rebuild tracking and attribution from GA4 up.
- Full GA4 audit and reconfiguration
- Server-side tracking deployed to your infrastructure
- Multi-touch attribution modelling against Shopify truth
- Real-time revenue dashboard, one Looker Studio instance
- Ad platform reconciliation for Meta, Google, TikTok
- Monthly strategy review for the first 90 days, included
Prefer monthly documentation instead of a rebuild engagement? The Delta Report delivers a signed monthly PDF audit for EUR 99 per month. Tracking drift caught on a 30-day cycle.
Start with the tracking check.
The free audit includes a full GA4 teardown. Every misconfiguration quantified in lost conversion data.